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Loading ...PROFITING FROM “GREEN” AUTO SERVICE
DEALERSHIPS & SHOPS REDUCE GREENHOUSE GAS & LANDFILL WASTE
Over 400,000 tonnes per year of greenhouse gas emissions. 260,000 tonnes per year of landfill waste.
These are the estimated global figures from the production, use, and discarding of disposable seat covers used to protect auto interiors while in for service. North Americans are responsible for roughly half these numbers.
Clearwater Impex Group is spearheading the R.A.W. Campaign (Reducing Automotive Waste) by introducing a greener way to reduce the above numbers.
“We’ve identified and come up with a solution that not only benefits the shop, but also benefits our planet” says Roland Zikmanis, President of Clearwater.
The company has introduced an economical reusable Eco Seat & Floor cover to replace disposable covers now in popular use. For every 6 uses, the environment benefits by reducing greenhouse gas emissions from production of disposables by almost 2 pounds, and by 1 pound of waste. A sizable number considering the thousands of vehicles being serviced every day.
Customers come in for service, the service advisor asks if they have their own seat/floor cover, and if they don’t, depending on the promotion of the specific dealership/shop, they either give a reusable cover to their customer or they sell one at a reasonably low price.
Each time the customer comes in for service, if they have their own cover, then the service center profits by not having to use a disposable cover and their waste tipping fees are reduced. The shops can either sell these covers at cost, for profit or even write off the costs for promotion by giving them to their service customers. Knowing that they’ll have their own covers each time they come in (always in their car - so, they wouldn’t forget them) not only reduces the shop’s overhead costs, but introduces another great benefit which is promoting their “green” practices to the service public.
Today’s consumer is so much more environmentally savvy and any introduction of eco friendly practices can have a serious beneficial impact on increasing business, respect and trust.
“For some quick numbers - a shop that services 500 work orders per month are looking at contributing to over half a tonne of waste annually and over 1 tonne of greenhouse gas emissions in the production of the disposables” adds Zikmanis. “Multiply this by the thousands of shops and dealerships around the world, and you can see how serious this can be to our environment”.
The vision of the R.A.W. Campaign is the elimination as much as possible of disposable covers. They are looking for like minded distributors to help get the word out.
More information about the economical Eco Seat/floor Cover either for wholesale or retail, can be viewed at www. ecoautosupply.com. or by phone at 877-844-9933.